As counterintuitive as it seems, you can scale your business faster when you have a niche you are focused on. You can understand your clients better, and have better solutions and products for them. Having a niche allows you to focus more, and gain traction more easily.
Okay, so your business will do better once you have a niche. I know this sounds very counterintuitive, and let me explain to you why.
So when you have a niche it’s much better to scale your business because you know much more who your customers are.
You can serve them better. You can really understand who your ideal customer is and what exactly your ideal customer needs.
You can hone in on the skills you need to serve your customers.
You can have a much more targeted message and a much more targeted offer and it’s much easier for you to not get, you know, burnout from spreading yourself too thin trying to serve customers who are ultimately not your ideal customer.
You can get much more value once your serve better a small group of customers who really are interested in the problem
you’re trying to solve, than trying to reach millions of people with a very shallow offer that will not deliver them any value.
So if you are in a business, if you’re thinking of starting a business, think very well, what is a niche you can focus on and really go deep in using that niche to, you know, build your business. You will see that you can scale your business much faster
once you have clarity on your customer, and clarity on your call-to-action, and clarity on the problem you’re trying to solve. So go for it!