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The Best Way to Test an Idea is to Take the First Step

Forget about detailed business planning, market research, focus groups.The only way to test your idea is to take the first step and start. You will never feel that you are ready. But once you start, you will realize that you are more prepared than you thought. If you could do 3 things to test your idea, what would they be? Getting real customer feedback is the only way to know what works and what does not work.

Hey guys. So, one of the biggest killers of ideas is the feeling that we must be ready to start, and the problem is we never feel that we’re ready. And once we start, we feel that we were more prepared than we thought we would be. And the only way to know is to take that first step. The issue is that there’s no amount of market research, there’s no detailed business plan, there’s no focus groups, nothing that will allow you to predict how the business will fold out over time. You really have to take that first step, even when you feel you not ready, and you will be more ready than you thought, and engage with consumers and see how they react to your ideas your products and your services, and by the way also see if you’re enjoying the ride, because that’s one of the biggest and most important parts of the process. You have to enjoy the journey. So you have to take that first step get out there and live it.