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How to Market in Difficult Times

Marketing may be at the bottom of your list of worries right now. However, finding a way to connect with your customers and to keep helping them will allow you to build trust and break the boundaries between business and personal. Grab some quick tips here from different marketing experts.

Hi, I’m Ana Kertesz. And this is HOWto.LIVEit. I’m filming from my bedroom, I found this little corner here.

Well, I imagine you’re probably feeling that right now marketing is at the bottom of your list, and I understand that. I had some very difficult conversations with entrepreneurs and small business owners these past few days.And on the list of worries, marketing does not show up on top, and I decided to consult with a few marketing experts just to get some advice to share to you on how to handle Marketing in these difficult times.

And well, there’s consensus among the experts we spoke with that yes, you should be communicating with clients.The communication has to be very carefully thought out, so it doesn’t seem like you’re taking advantage of this time or promoting products or services unnecessarily. It is a time to show sympathy and empathy and to show a more human side of you and your business, to really break the boundaries between business and personal.And to show the reality of you working, of people from your team working. What are some of the actual changes you were forced to implement? Well, everyone is going through similar challenges and experiences, and this is a way to develop a stronger connection. Just like you and me, people are processing the changes every minute, every day. And despite the overwhelming amount of information out there, put out some valuable information.

Be aware that the emotional journey there were going through changes every minute, every day. So you have to adapt to that. And reaching out to clients and users in the more personalized way makes a big difference. Some of the business owners we spoke with have actually taken the time to reach out to their clients by text message phone call or email and show that you are available and you can help if they need anything.

Finally, are there some creative ways you can explore to keep solving your customers problems even now? Is there anything you could be doing online?Are there any new ideas you could be developing, any new solutions you could be providing?As much as you think your customers may not be willing to hear from you at this point or you may feel you don’t have anything to add, trust me, you do. And difficult times can allow you to establish a different type of connection with clients.That may be a good learning experience in and a source of renewed trust for you and your clients.So I suggest you come up with a list of people you want to reach out develop a message.You want to share and communicate and get out there.

Get the right mindset and reach out to them and share some of the ideas, and I think it will be a big difference for you and your clients in this journey. So I hope you stay healthy. I hope you stay sane. I hope you stay home. And I hope you live it. Thank you.