Why it matters
One big lesson from Covid-19 is that businesses are increasingly relying on digital services to serve their customers and differentiate themselves from their competitors. The key question is how can you make the best use of digital solutions to build a better business?
What digital transformation isn’t
Digital transformation expert Farley Milano says well, “the whole concept of digital transformation has been widely misused. So digital transformation is not about having an e-commerce or an app or a website or even an account on Uber. It’s not a sole digital activity and it’s not this revolutionary approach that’s going to make people rich overnight or something like that.”
What is the digital transformation buzz all about?
Digital transformation is the process of using digital technologies to create new — or modify existing — business processes, culture, and customer experiences to meet changing business and market conditions. It’s about looking at the world with a new lens and observing how things are changing and transforming philosophies, processes and cultures from the core. Creating a new digital thread through your business culture, operations, products and services to support the new customer experiences you want to offer.
The 3 pillars of digital transformation
Expert Farley Milano explains digital transformation as a set of well-orchestrated initiatives based on 3 main pillars:
- Culture – creating a culture that changes people’s perceptions about technology and then think about the application of digital solution on their daily activities on businesses and not only sells stuff but internally operate your business through digital technology.
- Strategy – thinking about the business’ value proposition and processes, and how technology can enhance them.
- Discipline & iteration – innovation means triar and error combined with discipline.
There’s no room for complacency in the digital world
Times of uncertainty and volatility make it even more clear that for any business to be sustainable, agility and flexibility really matter. The only wrong move when it comes to digital transformation is not making any move at all.
Learn more about how digital transformation can benefit your business in a conversation between HOWto.LIVEit Founder & CEO Ana Kertesz and Bemind Senior Product Manager and Design PhD Farley Milano WATCH.