Buying Directly from Social Media Rules

Social commerce is hot hot hot

In an age where consumers search for immediate purchasing, social media purchasing continues to rule. “Social commerce is one of the hottest trends in social media today, and it looks to have an even bigger impact in 2020”, as per an article from Buffer.

In the year 2020 for eCommerce companies, social platforms such as Instagram, Facebook, and Pinterest have a pioneer place in the world of social shopping. Customers are now focused on making online purchases based on the virtual presentation of products that they come across on social media platforms. The trend is very popular in omnichannel retailing as this will give the retailers the opportunity to use these social platforms for their online store to advertise their products.

This is the new omnichannel retail trend to follow in 2020 where retailers have to ensure quick and cost-effective methods to ensure convenient returns and purchase options. By investing efforts and money into social media apps, retailers can expect to see an uplift in their sales figures through social shopping.

Please, tell me more

Social commerce means selling products directly within Instagram,, Facebook and other social media platforms, instead of driving customer to your website or online store. The whole shopping experience happens without the user ever leaving the social media app.

Who doesn’t love finding products on Instagram?

Think about your own shopping experience. Facebook says that “70% of shopping enthusiasts turn to Instagram for product discovery”. Wow!. With solutions such as Instagram Checkout and Instagram Shopping, Instagram is clearly making significant investments and strides to provide for the whole shopping experience to happen within the app.

Ok, I’m convinced, so tell me what to sell on social

According to an eMarketer report, the most relevant products for social commerce in Instagram and Pinterest are categories like apparel, luxury goods, beauty, and home decor. 

Source: This article was originally published on Buffer Resources and was an episode on its Breaking Brands podcast.