Buying Directly from Social Media Rules

Social commerce is hot hot hot

“Social commerce is one of the hottest trends in social media today, and it looks to have an even bigger impact in 2020”, as per an article from Buffer.

Please, tell me more

Social commerce means selling products directly within Instagram,, Facebook and other social media platforms, instead of driving customer to your website or online store. The whole shopping experience happens without the user ever leaving the social media app.

Who doesn’t love finding products on Instagram?

Think about your own shopping experience. Facebook says that “70% of shopping enthusiasts turn to Instagram for product discovery”. Wow!. With solutions such as Instagram Checkout and Instagram Shopping, Instagram is clearly making significant investments and strides to provide for the whole shopping experience to happen within the app.

Ok, I’m convinced, so tell me what to sell on social

According to an eMarketer report, the most relevant products for social commerce in Instagram and Pinterest are categories like apparel, luxury goods, beauty, and home decor. 

Source: This article was originally published on Buffer Resources and was an episode on its Breaking Brands podcast.