Whether you are looking for new products to sell online, or ways to increase traffic to your website, or even to identify new markets and check out popularity of your brand and those of your competitors, Google Trends is a very useful tool.
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Compiled from Google search sources, Google Trends can help you understand the relative popularity of a search time over time. It offers a multidimensional view of searches and how they have evolved over time as a result of factors like seasonality, geography, and media coverage.
How Can I Use It?
What started off as a a way to know what fun stuff was trending, has evolved to a powerful marketing tool. For example, let’s say you are looking to launch an online store. You can search which items are more popular on a relative basis over time, and in which geographies, making it easier to decide which products to sell.