As the founder and CEO of DigiStar Media, an award-winning digital marketing agency, Robin is dedicated to helping businesses and professionals drive traffic to their websites, improve their brand reputations, acquire and retain customers and attract leads using digital and social media marketing techniques.
Robin is also the Founder and Director of Fordham University’s Digital and Social Media Professional Certificate Program as well as the instructor for the social media classes. In addition to working with over 100 leading consumer, hospitality and retail brands, Robin has trained professional service providers in every industry from real estate, financial services, insurance, banking, accounting and marketing to technology, advertising, law, and consulting to leverage social media to attract new business, amplify the impact of public relations campaigns and implement successful integrated marketing programs. Clients call Robin their critical “go to” online business partner.
An MBA graduate of The Wharton School of Business, Robin has more than 20 years of technology enabled product development, branding and direct and online marketing experience. She has held senior marketing positions at Fortune 100 financial services corporations, including Citigroup and American Express and leading advertising agencies such as McCann Erickson.
Skills
I am skilled in all aspects of marketing and communications including strategy, branding, design, social media, digital advertising, email marketing, content creation and management, personal branding and public relations.
Approach to Work
I provide marketing and digital transformation strategy, social media and personal branding content to businesses on a retainer basis. I also provide digital and social media training to professionals on an hourly basis.
Services Provided
I provide all services related to marketing and communications for businesses and professionals including strategic plans, branding guides, social media marketing execution, website copy, email marketing, creative briefs, thought-leadership content and public relations
Educational Background
Wharton School of Business, MBA.
Washington University, AB Political Science.
NYU, Professional Certificate Program in Digital and Social Media Marketing.
Professional Background
Founder and CEO of Digistar Media
Director, Fordham University, Digital and Social Media Marketing Professional Certificate Program
VP Marketing, Internet Media Start-up
VP Marketing, American Express
VP Marketing, CitiGroup
As the founder and CEO of DigiStar Media, an award-winning digital marketing agency, Robin is dedicated to helping businesses and professionals drive traffic to their websites, improve their brand reputations, acquire and retain customers and attract leads using digital and social media marketing techniques.
Robin is also the Founder and Director of Fordham University’s Digital and Social Media Professional Certificate Program as well as the instructor for the social media classes. In addition to working with over 100 leading consumer, hospitality and retail brands, Robin has trained professional service providers in every industry from real estate, financial services, insurance, banking, accounting and marketing to technology, advertising, law, and consulting to leverage social media to attract new business, amplify the impact of public relations campaigns and implement successful integrated marketing programs. Clients call Robin their critical “go to” online business partner.
An MBA graduate of The Wharton School of Business, Robin has more than 20 years of technology enabled product development, branding and direct and online marketing experience. She has held senior marketing positions at Fortune 100 financial services corporations, including Citigroup and American Express and leading advertising agencies such as McCann Erickson.
Skills
I am skilled in all aspects of marketing and communications including strategy, branding, design, social media, digital advertising, email marketing, content creation and management, personal branding and public relations.
Approach to Work
I provide marketing and digital transformation strategy, social media and personal branding content to businesses on a retainer basis. I also provide digital and social media training to professionals on an hourly basis.
Services Provided
I provide all services related to marketing and communications for businesses and professionals including strategic plans, branding guides, social media marketing execution, website copy, email marketing, creative briefs, thought-leadership content and public relations
Educational Background
Wharton School of Business, MBA.
Washington University, AB Political Science.
NYU, Professional Certificate Program in Digital and Social Media Marketing.
Professional Background
Founder and CEO of Digistar Media
Director, Fordham University, Digital and Social Media Marketing Professional Certificate Program
VP Marketing, Internet Media Start-up
VP Marketing, American Express
VP Marketing, CitiGroup